Telling a clear story within milliseconds is vital for short-form adverts . Removing distracting objects helps audience to immediately recognize silhouettes within the frame.
The signage here was a distracting element, pulling focus from the main characters. We used matte-painting and rotoscoping techniques to clean up this shot for an overall more effective opening.
The original storyboard showed the lady first going home and applying the product there, however, during the course of filming the park sequence, we decided to also film her applying the gel on a bench.
Logically, a person would probably not have Reparil on them at all times, but the home sequence felt disjointed without establishing shots and the advert and color grading felt more coherent by keeping it all within the park with green/red tones of the brand.