Festival Collateral

Touch Local Craft Fest

Touch Local Craft Fest is a celebration of homegrown and proudly South African produce. The festival is curated to inspire and empower anyone looking to develop their drinks knowledge from beginners to experts, and from enthusiasts to professionals. To help create awareness for the Touch Local Craft Fest events, various motion graphics were produced to inform users of the attendees, costs and venues. It was constructed on an existing CI, with some added flair that’s still inline with their branding.

Weekly Story Teasers

Behind the scenes Timelapse

Leading up to the event, a number of videos and photos were shot for promos. These included each brand that will be present at the event, as well as generic “Gin”, “Vodka”, “Cocktail” etc for unconfirmed guests.

The brands were lit with two side lights to create beautiful highlights on the bottles and illuminate the liquid within, whereas i had to take a more subtle approach when doing the videos, using only one light as it was shot during business hours with customers present. Safety first, as shown in the first video, especially when working our customers, always tape down extention cords and add sandbags to your lights to prevent knock overs! Last thing we want is a customer getting injured at your clients venue.

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Explainer Video

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